Here is a brief outline of how we work:

  1. Brief / Cost Estimate
  2. Design Concepts
  3. Confirm Concept / Artwork
  4. Print or Web Production

We discuss the project, its objectives, timing and budget and ask client for background information to clarify what the intended outcomes are and what technical issues and identity guidelines need to be considered. We outline our fee structure and prepare a cost estimate if required.

The information and briefing is used to develop strategically focused concepts that support the desired message. Creative concepts are developed.
These are checked against the objectives outlined in the brief and are presented for feedback, refinement and approval.

Any additional work such as Copy writing, Photography or Illustration are commissioned.
Approved copy is provided. Budget is confirmed and re-estimates issued if the specifications of the job have changed. The concept is now translated into more complete design as finished art work for client approval. Author’s corrections are finalised. Laser proofs or PDFs are then presented for final proof reading and detail checking. Once signed off on, the completed project goes into production.

For print work the approved proofs and artwork files are handed over to the prepress house to output colour proofs. These are checked for colour and technical accuracy and for anything possibly missed in the previous checks. Once the colour proofs are approved, printing commences
and press checks are done at the beginning of printing if needed. The completed printed items are then delivered.

Web and electronic media is designed to web standards and and tested to gain the widest compatability.



PHONE (02) 9907 0682