BRANDING
The goal of brand is to bridge the distance between a business strategy and the customers' experience.
What’s the first thing that comes to mind when someone thinks about your company or brand? Not sure?
Then you may have an image problem.
Successful brand awareness strategies should define a company's uniqueness and set it apart from competitors.
Most people think brand is just the name of a company or a logo, but it is much more than that.
It is really the "perception people have of a product, service or organization.
That perception translates into a personality that is determined by everyone and everything associated with the customer experience.
Brand is personality.
Building a strong brand is a matter of communicating positive messages about your company in clear and consistent ways.
Design plays a pivotal role in defining corporate images, creating customer experiences and evoking emotional feelings about companies.
At Draw the Line we help businesses build their own unique brand identity.
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